Last updated: August 19, 2026
Applies to www.matrackinc.com and to the products and services offered by Matrack Inc.
Named "Best Affordable ELD Device" by Forbes Advisor in 2024.
Manufacturer’s Favorite and Innovative Breakthrough Award for 2024 by Tech.co experts.
Winner of NATM 2024 most innovative and manufacturer's favorite award.
Protecting your personal information is a priority for Matrack Inc.. This Privacy Policy describes the personal information we collect, how we use and share it, how long we keep it, and the choices and rights available to you. It applies to www.matrackinc.com and to our products and services.
This Privacy Policy describes how we handle personal information. Where we rely on your consent — including for non-essential cookies and tracking technologies — we obtain that consent through our cookie banner.
We collect personal information in two ways: information you provide to us directly, and information collected automatically when you visit our website or use our products and services.
You may provide personal information when you:
This may include your name, postal address, email address, telephone number, account credentials, and payment information.
When you visit our website, we and our service providers automatically collect information including your IP address, browser type, operating system, device identifiers, domain names, access times, referring website addresses, the pages you view, the links you click, and your interactions with our pages and forms.
When you use our GPS tracking devices and services, we collect location data reported by those devices, including precise real-time geographic location, together with device identifiers and diagnostic information.
We use personal information to:
We and our service providers use cookies, pixels, tags, and similar technologies to operate our website, understand how it is used, and deliver advertising.
Essential technologies. Some technologies are necessary for the website to function — maintaining your session, enabling forms and requests, and protecting against fraud. These operate at all times.
Analytics. We use Google Analytics (Google LLC), including Google Analytics 4 and Google Universal Analytics, to understand how visitors use our website. Google receives information including your IP address, device and browser characteristics, the pages you view, and the actions you take on our website.
Advertising. We use Google Ads (Google LLC) and the Meta Pixel (Meta Platforms, Inc.) to deliver and measure advertising, including advertising shown to you on other websites, apps, and platforms, and to build advertising audiences. These providers receive information about your visit and may combine it with information they already hold about you.
Marketing and messaging. We use Klaviyo, Inc. and OptinMonster to manage email and SMS marketing and on-site messaging. Where you have given us your email address or telephone number, these providers may associate your activity on our website with that contact information.
Session recording. We use DealerPro ViewPulse and Mouseflow ApS to record and replay how visitors interact with our website. These technologies capture your interactions with our pages, including mouse movements, clicks, scrolling, pages viewed, and information you enter into forms. Fields used to collect passwords and payment card information are masked and are not captured. We use these recordings to diagnose technical problems, understand usability issues, and improve the website.
Live chat. Our website offers a chat feature operated by a third-party provider. Messages you send through chat, and information you provide during a chat, are transmitted to and stored by that provider, and may be recorded and reviewed for quality assurance and to improve our services. Please do not enter sensitive personal information into the chat.
Your choices. Non-essential cookies and tracking technologies are used only where you have consented through our cookie banner. You can change or withdraw your consent at any time using the Cookie Settings link in the footer of every page. We also recognize and honor Global Privacy Control (GPC) browser signals as a valid request to opt out of the sale and sharing of personal information.
We share personal information with:
Matrack Inc. does not sell, rent, or lease its customer lists to third parties. For how the terms “sale” and “sharing” apply under California law, see the California section below.
Our products report the location of the person, vehicle, or asset to which a device is attached. That location information is made available to the customer who purchased and installed the device, and is processed by us in order to deliver the service.
Customers are responsible for obtaining any consent required by law from individuals they track. If you believe a Matrack Inc. device is being used to track you without your consent, contact us at support@matrackinc.com or 1-855-658-7225.
We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit using the SSL/TLS protocol and infrastructure hosted on Amazon Web Services. However, no method of transmission over the Internet or any wireless network, and no method of electronic storage, is completely secure, and we cannot guarantee absolute security.
We retain each category of personal information for as long as necessary for the purposes described in this Policy, and thereafter for as long as required to comply with legal obligations, resolve disputes, and enforce our agreements.
This section applies to residents of California and is provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
In the preceding 12 months we have collected the following categories of personal information.
Identifiers — name, postal address, email address, telephone number, IP address, account identifier, device identifiers. Collected from you and automatically from your device. Used to provide our products and services, process orders, provide support, and maintain security. Disclosed to service providers and advertising partners.
Commercial information — products and services purchased, subscription and billing history. Collected from you and generated by our systems. Used to fulfil orders, bill you, and provide support. Disclosed to payment processors and service providers.
Internet or other electronic network activity — pages viewed, links clicked, session recordings, form interactions, referring website, browser and device information. Collected automatically from your device. Used for analytics, website improvement, security, and advertising. Disclosed to analytics, session recording, and advertising providers.
Geolocation data — precise location reported by our GPS tracking devices, and approximate location derived from your IP address. Collected from your device and our products. Used to provide GPS tracking services, support those services, and comply with legal obligations. Disclosed to service providers, and to law enforcement where legally required.
Audio, electronic, or similar information — chat messages and transcripts. Collected from you. Used for customer support and quality assurance. Disclosed to our chat and support providers.
Inferences — preferences and characteristics derived from the categories above. Used for personalization and marketing. Disclosed to advertising and marketing providers.
We collect precise geolocation, which is sensitive personal information under the CCPA. We collect and use it to provide the GPS tracking products and services you have purchased, to support and secure those services, and to comply with legal obligations. We do not use or disclose sensitive personal information for purposes other than those permitted under the CCPA.
We share identifiers and internet activity information with advertising partners for cross-context behavioral advertising. Under the CCPA this may be considered a “sale” or “sharing” of personal information. We do not receive money in exchange for this information.
You may opt out at any time using the “Do Not Sell or Share My Personal Information” link in our website footer, through our cookie banner, or by transmitting a Global Privacy Control signal from your browser.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
If you are a California resident, you have the right to:
You may submit a request in either of these ways:
We will verify your identity before responding, which may require you to confirm information we already hold about you. We will respond within the timeframes required by law.
Authorized agents. You may designate an authorized agent to submit a request on your behalf. We may require written proof of the agent’s authority, and we may require you to verify your identity directly with us.
We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child under 13 has provided personal information to us, contact us at support@matrackinc.com and we will delete it.
We do not knowingly sell or share the personal information of consumers under 16 years of age.
We may send you announcements, product information, service updates, promotions, and surveys. You may unsubscribe from marketing communications at any time using the unsubscribe link in any marketing message, by replying STOP to a marketing SMS, or by contacting us at the address below. We will continue to send you transactional and service messages relating to your account, orders, and devices.
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically.
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Matrack Inc.
2603 Camino Ramon, Suite 575, San Ramon, CA 94583
Email: support@matrackinc.com
Telephone: 1-855-658-7225
