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How To Instantly Get 20% More For Your Loads

General guidelines

  • Negotiate with the broker: This is the most important factor for getting a better price. Truckers can try to negotiate with brokers on the price of loads. This can be done by researching the market rate, building a rapport with the broker, being clear and firm, and negotiating based on value.
  • Specialize in a specific type of load: Certain types of loads, such as hazardous materials or refrigerated goods, may command higher rates. Specializing in these types of loads can help you get a better price.
  • Offer additional services: Truckers who are able to offer additional services, such as loading and unloading, may be able to charge higher rates.
  • Improve your efficiency: The faster you can complete a load, the more loads you can haul in a given period of time. Improving your efficiency can help you increase your income by allowing you to take on more loads.
  • Consider the time of year: Demand for trucking services can vary throughout the year. During peak seasons, you may be able to command higher rates.

How to negotiate with your broker to a higher than posted rate

How to instantly get 20% more for your loads
  • Research the market rate: It’s important to know what the market rate is for the type of load you are hauling so you can negotiate from a position of knowledge. You can find this information by talking to other truckers or by looking at industry rate guides.
  • Build a rapport with the broker: It’s easier to negotiate with someone you have a good relationship with. Try to build a rapport with the broker by being professional and punctual, and by providing good service.
  • Be clear and firm: When negotiating with a broker, it’s important to be clear about what you want and to stand firm on your position. Don’t be afraid to walk away if the broker is not willing to meet your needs.
  • Negotiate based on value: Instead of just focusing on the price, try to negotiate based on the value that you bring to the table. This could include your experience, safety record, and ability to meet deadlines.
  • Consider non-price factors: There may be other factors that are important to you, such as the length of the haul, the equipment required, or the availability of a return load. These are all things that you can negotiate with the broker.
  • Be open to compromise: Negotiation is a give and take process, and it’s important to be open to finding a solution that works for both parties.
  • Remember, the key to successful negotiation: To be clear about your needs, and to be willing to walk away if necessary.
  • Use GPS tracker: It give real time visibility to the broker at all times. Brokers will love this and you can command a premium in price for this
  • Generate positive google reviews: Try to generate positive google reviews for your business listing on google. This is proof that you have a good reputation and work ethic. You can send this review listing to your broker as well.

With the Matrack ELD platform, you can generate a public link that lasts a predefined time and will give the current location of the load. You can disable the link any time. This will give the broker considerable peace of mind.


  • Build a google business link for your company with lot of positive reviews. Brokers. Factoring companies, shippers and a lot of people are going to look at this and decide your risk rating.
  • Use telematics to provide instant and automatic updates to your broker – this is easily possible with the click of a button using the Matrack ELD
  • Research the market rate and be prompt in responding to the broker.

If the above three are implemented, you are now in a commanding position to demand a higher premium for your loads. You can directly ask the broker for price that is 20% above the posted load price because you have 1,2 and 3 in place – you may not always get it but you will get a higher rate than when you don’t ask.